The Evidence

Despite the growing influence of generative AI tools like ChatGPT in workplaces and everyday life, women—particularly those over 35—are significantly underrepresented among users. A 2025 study by Harvard Business School found that women have 22% lower odds of adopting generative AI than men, often citing ethical concerns, lack of confidence, and fear of “doing it wrong.” This gap matters. As AI becomes more embedded in decision-making, creativity, and productivity, those who aren't engaged risk being left behind—not just in tech, but across sectors. First Prompt was created to close that gap by meeting women where they are.

Most of our systems — from city planning to smartphone design to AI tools — have been created by and for a narrow sliver of humanity. This leads to outcomes that don’t work as well for women and other underrepresented groups.

Decades of learning science show that women tend to thrive in collaborative, peer-based learning environments, especially when navigating new or unfamiliar technologies. Studies from organizations like the AnitaB.org Institute and the National Center for Women & Information Technology (NCWIT) confirm that relational trust, experimentation without fear, and relevance to daily life are key to effective digital learning for women. First Prompt builds on that insight—creating spaces that are social, supportive, and grounded in real-world use cases that can help them save time and enjoy themselves.

While large employers are beginning to invest in AI training, millions of people outside traditional workplaces are being left behind. In the U.S., over 36 million people work independently—including freelancers, gig workers, and solo entrepreneurs—and more than 50 million provide unpaid care to family members. These individuals are unlikely to receive structured training, yet they are just as impacted by technological change. Research from the OECD has warned that without targeted outreach, the digital transformation may widen existing skill gaps and social inequalities—particularly for women, older adults, and those outside traditional labor markets.